http://www.miss604.com/2010/01/preventable-injuries-helmet-awareness.html Vancouver Blog Miss604 Fri, 10 Feb 2012 04:17:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.miss604.com/2010/01/preventable-injuries-helmet-awareness.html#comment-16019 The Community Against Preventable Injuries Tue, 12 Jan 2010 19:51:18 +0000 http://www.miss604.com/?p=18738#comment-16019 Thanks for the comment. Believe us, we've wrestled a lot with how to best get people thinking about preventable injuries. We know that most people know how to prevent injuries. The problem is that most people continue to take risks believing that, "It won't happen to me." And our research shows that telling people what to do to prevent injuries does nothing to make people question their behaviour. We're told to do so many things in our life so who really wants to be told they need to do more? People understandably tune the message out. Our approach is to respect people's intelligence and get people to contemplate their behaviours in a constructive way. We believe (and hope) campaigns like this will make people think things like, "I put a helmet on my kid on the ski hill, why don't I put one on myself?" Since we started The Community Against Preventable Injuries our research has shown that it does makes people stop, even for a moment, to reflect on why statements like this are being made. If we've made someone consider their possibly dangerous behaviours for the first time in their life, even if most people don't immediately change their ways, we've made progress in preventing needless injuries in the future. Thanks for the comment. Believe us, we’ve wrestled a lot with how to best get people thinking about preventable injuries. We know that most people know how to prevent injuries. The problem is that most people continue to take risks believing that, “It won’t happen to me.” And our research shows that telling people what to do to prevent injuries does nothing to make people question their behaviour. We’re told to do so many things in our life so who really wants to be told they need to do more? People understandably tune the message out. Our approach is to respect people’s intelligence and get people to contemplate their behaviours in a constructive way. We believe (and hope) campaigns like this will make people think things like, “I put a helmet on my kid on the ski hill, why don’t I put one on myself?” Since we started The Community Against Preventable Injuries our research has shown that it does makes people stop, even for a moment, to reflect on why statements like this are being made. If we’ve made someone consider their possibly dangerous behaviours for the first time in their life, even if most people don’t immediately change their ways, we’ve made progress in preventing needless injuries in the future.

]]> http://www.miss604.com/2010/01/preventable-injuries-helmet-awareness.html#comment-16018 Miss604 Tue, 12 Jan 2010 00:01:11 +0000 http://www.miss604.com/?p=18738#comment-16018 @ LM I have asked Preventable to comment but I think (from an outside view) it's moreso like the quote I have from Dr Ian Pike... you may not need a helmet today per se but you will certainly want to be wearing one should anything happen. @ LM I have asked Preventable to comment but I think (from an outside view) it’s moreso like the quote I have from Dr Ian Pike… you may not need a helmet today per se but you will certainly want to be wearing one should anything happen.

]]> http://www.miss604.com/2010/01/preventable-injuries-helmet-awareness.html#comment-16017 LM Sun, 10 Jan 2010 21:52:21 +0000 http://www.miss604.com/?p=18738#comment-16017 I don't get the ad/PSA...what do you figure is the thinking behind 'You probably won't need a helmet today?' I think what it suggests - 'yeah your right, I probably won't, so let's go snowboard' is much more likely than someone reading it and thinking 'yeah but I might, so I'll go get one.' No? Am I missing something? I don’t get the ad/PSA…what do you figure is the thinking behind ‘You probably won’t need a helmet today?’ I think what it suggests – ‘yeah your right, I probably won’t, so let’s go snowboard’ is much more likely than someone reading it and thinking ‘yeah but I might, so I’ll go get one.’ No? Am I missing something?

]]>