We put maple leaf emblems on our backpacks and our flag is waved at sporting events, concerts, and wherever we may roam. Canadians are Canada’s #1 fan and the Canadian Tourism Commission (“CTC”) is enlisting all 35 million of us to help spread the word about how awesome our country is to explore.
The 35 Million Directors project encourages Canadians to add their own footage and contest to a promotional video for Canadian travel.
Starting today, Canadians can upload experiences from coast to coast of videos or images, to a new website. Footage and photos must showcase Canadian travel experiences – from a favourite hike to a music festival, a sporting event to dining al fresco downtown. ‘Directors’ will want to capture moments that will whet the appetite of international travelers looking for unique and authentic examples of what is available across Canada. In the end, the CTC will create a commercial montage from all the footage and give away prizes to every ‘director’ who’s footage was used.
The final two-minute video will debut at the Tourism Industry Association of Canada (“TIAC”) Congress in November and be shared with Canadians before CTC starts using the video in international travel campaigns.
To promote the 35 Million Directors project, the Canadian Tourism Commission has offered up a sweet prize for one lucky Miss604 reader. The prize, valued at $450, includes a GoPro HD Hero 2 Outdoor Edition camera, a chest mount harness, a 16gb SD/HC card, and an Explore Canada satchel. Here’s how you can enter to win:
- Leave a comment naming a place in Canada you would love to explore (1 entry)
- Post the following on Twitter (1 entry)
I will draw one winner at random from all entries on Friday, September 7, 2012 at 12:00pm.
Update The winner is Dean Nelson!