I decided to treat myself tonight and give into the cold, silky, smooth temptation of ice cream. While doing so I was reminded of two dessert-related campaigns for good causes that are currently running…
Being the first-ever Canadian flavour for Ben & Jerry’s ice cream, the Barenaked Ladies‘ “If I had 1,000,000 Flavours” truly doesn’t disappoint. However it’s not the chocolate and vanilla ice cream that makes this so wonderful, nor is it the chocolate-coated nuts, toffee bits or peanut butter up chunks. It’s the fact that proceeds from every tub sold support ABC Canada.
“ABC Canada Literacy Foundation is Canadaâ€™s private-sector voice championing adult literacy. Launched in 1990 â€“ International Literacy Year â€“ by a group of business, labour and education leaders concerned about the social and economic effects of wide-spread literacy challenges among Canadian adults, the national charity raises public awareness of literacy issues.
Working with influential Canadians from a cross-section of disciplines and business sectors, ABC CANADA fosters an environment where all adults have access to opportunities that increase their literacy skills and prepare them to realize their full potential at work, at home and in the community.”
In case you like to shake things up a bit, you can also purchase a Dairy Queen Blizzard treat on August 13th for Miracle Treat Day. $1 or more from each Blizzard sold that day will go to the Childrens Miracle Network partner in your area, in this case the BC Childrens Hospital Foundation.
“Miracle Treat Day encourages the support of many communities who work together for local kids who may, someday, require the care they can only receive at a childrenâ€™s hospital.
On this special day in August, proceeds from the sale of their popular BlizzardÂ® treats will be donated to Children’s Miracle Network hospitals. They have even incorporated the use of the Internet to pre-sell BlizzardsÂ® to businesses in cities and towns across Canada.”
So go ahead, indulge, cave in to the sweet silky chocolate and the fresh blast of the Girl Scout Thin Mint Blizzard knowing that even though that sugar’s probably going straight to your thighs, funds are also going straight to some deserving causes as well. At least that’s how I’m justifying the ice cream kick I’ll be on until August 14th.