Internet Marketing Conference: Welcome to Panel Day

September 12th, 2008 @ 8:58am (PT) by Rebecca Bollwitt

I walked to the conference this morning, meandering through the quiet West End streets, dodging bicycles and being dusted with the scent of fabric softener from the laundry vents of the walk-ups.

The Coast Plaza on Denman is rustling this morning; the scent of bacon sizzling at Brasserie Bistro is making its way to my nostrils as I setup camp in the Denman Room for day two of the IMC.

There are three tracks today with panels, lightning talks, and product demos so things may get a little scrambled. We’re just starting the “Speed Networking” and at 9:00am we can choose to attend one of the following: Track 1 Panel – Writing for the Web, Track 2 Panel – Conversion Optimization, Track 3 Panel – Online Advertising.

I’m interested in the “writing for the web” from a business and marketing perspective so I’ll check that one out to start.

Writing for the Web Panel @ IMC

Panel members: Crawford Kilian, author of “Writing for the Web 3.0″, Elizabeth Southall of Powerhouse Copy, Jim DeLaHunt of Jim DeLaHunt & Associates, Tom McNamara of McNamara Communications, and Monique Trottier of Boxcar Marketing.

Hanson at the Commodore in Vancouver

September 11th, 2008 @ 4:34pm (PT) by Rebecca Bollwitt

Yesterday afternoon and evening I had the chance to meet Zac, Isaac, and Taylor Hanson. Three brothers, singers, songwriters, record company owners, and musicians from Tulsa, Oklahoma.


Thanks to Keira, I took the initiative to set up an interview with them for my weekly E! Online post (Hanson interview to be published next week). She came along as my photographer and we both had a great time chatting with the guys and watching them perform. I have to say, they are one talented group and have much more in their catalog than 1997’s mmmbop (since I just know someone will bring that up in the comments).

Taylor Hanson

Hanson Zac Hanson

Taylor Hanson

My post for E!Online:

It had been eight years since Zac, Taylor and Isaac Hanson had played Vancouver and judging by the excited screams of the fans outside of the Commodore on Granville, their return had been long-awaited.

Since they were last in town, Hanson started their own record company, 3CG Records, topped independent album charts, and toured the world. In 2006 they recorded the song Great Divide with a school choir in Soweto and released the single on iTunes, with all proceeds going towards research and prevention of AIDS in Africa.

“We’ve been lucky to see the world,” noted Taylor as we chatted inside the legendary Commodore Ballroom, “What we really saw was that AIDS is affecting a whole generation of people.”

Releasing a charity single was not enough for Hanson however, in September of 2007 they began taking walks before their concerts; these weren’t just peaceful strolls in the park to clear their heads before shows. They were barefoot and with fans – encouraging all to come out and complete this small and simple task that could make a world of difference.

“We wanted to start these walks in order to inspire people that are our peers and our fans to say: ‘You know what? We can start small, we can start simple, and most importantly we can start.'” Taylor who, along with his brothers, won’t stop until they have completed 24,902 miles – equal to a walk around the world.

Fans are also encouraged to start up walks in their hometowns by purchasing a kit from You can also buy a pair of shoes from TOMS Shoes and they will donate a second pair to a child on your behalf.

Hanson’s walk around Vancouver was a success and their concert was packed with adoring fans along with the sound of their good-natured, grassroots rock and roll. Upcoming tour dates are listed on their official website, and the walks usually take place a few hours before the show, starting at the venue; all are welcome.

Update: Our podcast interview with Hanson is now available on RadioZoom as well. My photos are available on Flickr.

IMC Live Blog: Monitoring Website Performance

September 11th, 2008 @ 1:30pm (PT) by Rebecca Bollwitt

Afternoon sessions are kicking off here at the IMC with Anil Batra: “Learn what Key Performance Indicators (KPIs) are, how they’re defined, what the difference between a KPI and a metric is, and how to effectively present KPIs.”

Anil Batra @ IMC

From wiki: “Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define and measure progress toward organizational goal.”

IMC Live Blog: Engage Community With Your Brand and Enterprise 2.0

September 11th, 2008 @ 10:57am (PT) by Rebecca Bollwitt

After another coffee break, a chat with Darren and Julie, and some conversations about blogging and how it can help business (excellent chances to plug sixty4media) I’m now at the front of the room for the next session with William Azaroff of Vancity.

Update: 11:00am – “I don’t think we’re in the money business, we’re in the trust business.” William will be speaking about ChangeEverything, social marketing, and engaging community.


“We want to show you messages on an emotional level as well as a practical and financial level,” noted William as he features ChangeEverything, “the site for people in Vancouver, Victoria and the Lower Mainland who want to change themselves, their communities or their world.”

IMC Live Blog: Social Media Marketing Success Stories

September 11th, 2008 @ 10:07am (PT) by Rebecca Bollwitt

Capulet Communications @ IMCAfter this morning’s keynote we’ve migrated into another conference room to see Darren and Julie of Capulet and their presentation: “The Many-Armed Starfish – Social Media Marketing Success Stories”.

I’ve had to park myself at the back of the room since my MacBook is going to lose power but hopefully I’ll still be able to catch the slide that I’m (apparently) on.

Julie is up first, outlining five social media marketing success stories.

Internet Marketing Conference Live Blog: Good Morning

September 11th, 2008 @ 7:52am (PT) by Rebecca Bollwitt

Read all of my IMC posts and view my Flickr photos

This will officially be the earlier live blog I have done and also probably the longest. The eight annual Internet Marketing Conference is taking place in Vancouver today and tomorrow, featuring keynote speakers, panels and many talented people in the realm of business on and offline. I announced this week that sixty4media is a media partner and as such I’ll be covering as many sessions as I can with a live blog.

IIMA heads at IMC

Sponsored by sixty4media

At 9:00am the IMC will begin with a welcome by John Hossack (IMC Vancouver Chair), Lennart Svanberg (IMC’s founder), and Lars Johansson (IMC director). You can check out my blog post on sixty4media for a small interview with John Hossack, who offers some insights into the International IMC.

Miss604 Poll: Vancouver 2010 Tickets On Sale Soon

September 10th, 2008 @ 8:25am (PT) by Rebecca Bollwitt

It has been announced that a first wave of tickets to the 2010 Olympic Winter Games will go on sale in less than a month.

Thirty per cent of tickets for the opening and closing ceremonies of the Vancouver 2010 Winter Olympic Games will be made available to the public, a spokesman for the organizing committee said Tuesday.

The Vancouver Olympic Organizing Committee aims to reduce the number of empty seats at all events with its new plan for ticket allocation and sales, which will begin Oct. 3, said Dave Cobb, VANOC’s executive vice-president. [CBC]

From October 3rd until November 7th you’ll be able to grab your share of the 1.6 million tickets that will be going on sale during “Phase 1″. However, this is a far more complex process than heading over to your neighbourhood Ticketmaster outlet.

Photo credit: John Bollwitt on Flickr

“Phase 1 of the 2010 Olympic Winter Games ticket program will move through four stages: Application Period, Lotteries, Notification and Exclusive Add-On Period.”

“Phase 2 Early 2009: Remaining unsold tickets will be available for public sale. Canadian residents who missed the initial application period can purchase these unsold tickets at this time.”

“Phase 2 Mid to Late 2009: All tickets purchased up to this point will be assigned specific seat locations – determined once venue configurations have been finalized.”

“Phase 3: Once the seat assignment period is complete, any remaining unsold tickets will be available for purchase. Tickets purchased at this time will be sold directly into available seat locations.”

Tickets will start at $25 for some events and will jump to four-figures for things like the opening and closing ceremonies (currently set at $1,100, $750, $550, and $175 price ranges). A complete price guide is available on the website.

With the region being turned on its head, worries about facilities and highways, and the amazing spectacle in Beijing (yet still not without controversy) – how are locals feeling about the Games right about now?

Will you be buying tickets on October 3rd?

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If you would like to answer anything other than the choices below, please feel free to share your thoughts in the comments.

WTS – What the Surrey #33: Surrey Minor Hockey Stars

September 9th, 2008 @ 2:32pm (PT) by Rebecca Bollwitt

My weekly Hockey Stars post is now up and it discusses team logos and hockey jersey pride. I originally wanted to include a blurb about how in the locally-filmed movie, Happy Gilmore (during the opening credits), Adam Sandler is sporting a Surrey Minor Hockey jersey. Unfortunately I couldn’t find the clip anywhere online so I put the call out on Twitter. Peter came through (since he owns the DVD) and snapped this screenshot.

Props to Peter for capturing this for me, and if you’re looking for your own SMH gear, they have a brochure online so you can now purchase your own.