Blog World Expo 2008: Ferriss, Shinoda, Bhargava Keynote

September 21st, 2008 @ 8:37am (PT) by Rebecca Bollwitt

The past two days have gone by quickly here at Blog World in Las Vegas. I’ll have a more reflective post up during my layover in Phoenix later in the day since there’s still quite a full schedule of sessions for today.

This morning’s keynote will feature Rohit Bhargava, Timothy Ferriss (from 4 Hour Work Week), Mike Shinoda (from Linkin Park).

Tim Farriss, Mike Shinoda, Rohit Bhargava

Update: The speaker took the stage and one of the first topic is about how the name Linkin Park came to be. Not so much a music discussion as it was actually the only domain the band could register, which lead them to re-write the spelling of their band name. This launches us into a topic of business, branding, and once again the PR debate – how they are building each of their different types of business and brands by being genuine.

Side note, Time is a successful author who never even asked bloggers to review his book.

Rohit: “How important to your success is it to not be an asshole?

Mike: “The brand is not the thing you put up for everyone else to see that you think will sell your product.” “You put up something authentic and interesting – this is what I have to offer you – and if a fan comes up and their experience is consistent with what you offered them, then you have a successful brand.”

Tim: Two reasons why not to be an asshole, “You’re going to meet the same people on the way down than you are on the way up,” and “Being nice to ‘unimportant people’ ends up being extremely important.” Tim says that being nice goes a long way.

Rohit: “It’s this whole idea of karma marketing,” and asks Mike about a famous Andy Warhol quote: “In the future everyone will have their fifteen minutes of fame.”

Tim Ferriss and Mike Shinoda @ Blog World

Mike: A big part of your brand is also being humble. He says LP is not afraid of people getting their stuff out and sharing it, in fact they encourage it (100 million impressions of a Linkin Park widget!) “You are very important to us,” is what they’re saying when they embrace fan-generated content.

Tim: “Who reads your blog is often more important that how many people read it.” People waste time tracking others down who are using and sharing their product or content to try and slap them on the wrist – embrace it because it helps your ideas develop, improve, and it spreads your reach.

Tim created a PBwiki for his readers to help him edit his NY Times Best Selling book.

Mike, “It’s totally possible to put something out there and have something better than what you did come back – and that’s totally beyond the comprehension of a lot of celebrities.” Putting egos aside and allowing that feedback, discussion and suggestions can really help.

Tim, “You want to talk to your readers the way you would talk to your friends after about two drinks.” Being yourself, and being a real person will get you loyal readership and it will grow.

Mike, regarding your material, “the way [people] think of it, is the way people think of you,” it’s hard to determine between “credibility and units sold”. When you’ve created something and you’re at that step where you believe in it, you take it to someone else (in Mike’s business) and they tell you if it’s good or not. Unfortunately what someone else thinks may not fall in line with you vision. Lucky for LP, they stuck to their guns and were able to release the product they wanted.

Tim, “It doesn’t matter how many people don’t get it – it matters how many people get it.” He mentions a quote from Mark Cuban, “Write what you’re passionate about, not what you think the readers want to read.” Tim professed earlier that he’s “an analytics whore” so he knows about numbers and stats. “Don’t depend on polling readers for what they want to read.”

Mike Shinoda of Linkin Park and me

The question and answer period is running a little long and with some sort of orchestra music piping up outside in the exhibit hall it seems like they’re at the Oscars and their acceptance speeches are going too long. This was definitely a very interesting keynote – the speakers were casual, comfortable and real.

DreamBank sponsored my trip to BlogWorld this month. Sign up today to help create positive change by giving dreams, not stuff.

Blog World Expo 2008: Bloggers and PR

September 20th, 2008 @ 12:15pm (PT) by Rebecca Bollwitt

After banishing myself to the back of the room, since this is the only place I can plug in to power my MacBook, I’m all setup again for the “Bloggers and PR” session with Chris Brogan, Michael Clark, Jason Falls, and Brian Solis.

Update: It’s been announced that the Twitter hashtag for this session is #pr2 so you can follow along with quick updates. Also, Michael Clark cannot be found so we’ve got Lee Odden now as well.

The panel starts off the session with a ‘hand raising’ exercise, “how many PR/marketing professionals do we have in the room?” Brian is addressed about unlearning and relearning PR in this market right now. “The minute somebody tags a post and publishes your name, it changes the game.” Jason adds to that by saying if you’re marketing and PR you need to think through what you’re doing. “If you’re sending out a release to 400 people and bcc: / cc: them all, then you’re an idiot.” “Take a step back and think about the basics of communication: know you’re audience.”

Blog World Expo 2008: Citizen Journalism

September 20th, 2008 @ 11:06am (PT) by Rebecca Bollwitt

There are currently 10 sessions going on at once as well as the tradeshow. I may need to clone myself about 4 times over in order to cover everything – although I’m not even going to try. I am interested, however, in the Citizen Journalism track so the next two live blogs will be on this post. The first is “The State of Citizen Journalism” with panelists Tish Grier (of Placeblogger), Michael Tippett (founder, NowPublic), and Jan Schaffer (of J-Lab).

Citizen Journalism

Update: Jan is up first to touch on the hyper-local side of citizen journalism, using the Deerfield, NH forum as an example. Their aspirations were to be a local paper but they’ve gone bigger than that online with over 220 current contributors to the site. “People are wanting to cover their community from inside-out instead of outside-in.” There are a lot of independent news sites that are hoping to close a gap. New Media Women: “Our attempt to try and understand if women were to define news, how would they define it.”

Blog World Expo 2008: Exhibitor Scoop

September 20th, 2008 @ 10:55am (PT) by Rebecca Bollwitt

After the keynote attendants of BWE rushed the traderoom floor here at the Las Vegas Convention Centre to learn about the latest companies, plugins, tools, and to scoop up some swag.


Here’s a quick rundown of some of the businesses I learned about within the last half hour:

Zemanta: While you’re blogging (compatible with WordPress) Zemanta will scan your draft for tags and data, then it will go out on the web and find applicable photos and media that might be a good fit to accompany your post.


Picapp: Picapp has a plugin that will allow you to scan trusted photo databases (like Getty Images) for media to use on your blog post. It won’t grant you complete access to the image, however you’ll get an embed code. Picapp’s embed then puts a link to “more media” at the bottom of the photo which directs traffic back to the source (making everyone happy, in theory).


SodaHead: Syndicated polls! They have generic polls that you can embed on your site or you can create your own. The reason why this would appeal to me (to replace my current WordPress Polls plugin) is that once you’ve created the poll your readers can share and embed it on their site – that way the poll you create and control it gets far more exposure.

Many of the exhibitors ask me what kind of blogging I do. I have been replying “hyper-local” but I suppose with my event coverage, social media outlook, and everything in between it’s pretty much a mixed bag. It makes me wonder what my readers would classify this site as.

I’m getting ready for some of the citizen journalism sessions and making sure I got t-shirts in John’s size as well. The next live blog will begin at 11:00am PT. Also, just learned that tomorrow morning’s Keynote will feature Tim Ferris from 4 hour Work Week and Mike Shinoda from Linkin park.

DreamBank sponsored my trip to BlogWorld this month. Sign up today to help create positive change by giving dreams, not stuff.

Blog World Expo 2008: Keynote Live Blog

September 20th, 2008 @ 8:34am (PT) by Rebecca Bollwitt

This morning’s keynote is a “state of the blogosphere address” with Chris Alden and Anil Dash of Six Apart, and Richard Jalichandra of Technorati.

Update: I’m just checking out the live feed of Twitters. Not sure where the blogs are being aggregated from, but I like this concept – and now I have about 35971 places to watch the Twitters flow. So far the big theme is a) registration was super quick and painless b) there’s a serious lack of (free) coffee.

Update: Richard (CEO of Technorati) takes the stage, “I’m shocked so many of you are here for a keynote at 8:45am on a Saturday.” Blogs = Information and influence. Blogs are media.

He starts by listing some of the top entertainment blogs – touching on that point of “influence” then goes back to basics with “what is a blog”. 133 million blogs have been indexed by Technorati since 2002. Side note: I’m watching the flow of Tweets via Summize, there’s about 20 every minute right now.


Go E!

He’s now going over the scope of blogging, who blogs and where are they blogging? The fact is that bloggers are all over the country and the worldwide chart is interesting as well – 48% of blogs are from North America, 2/3 are male, 70% have a degree, 72% are in English, 79% are personal bloggers (corporate and professional bloggers stats are listed as well).

Bloggers are also very serious about blogging, from their surveys, 1 in 4 blog 10+ hours a week. Also, 43% of the Technorati Top 100 post more than 10 times a day. Bloggers also immerse themselves in what they do, the average one uses 5 web 2.0 apps.

Note to marketers – 4 out of 5 bloggers write brand / product reviews, 80% talk about retail customer service experience. 71% of bloggers say they are getting taken more seriously as sources of information.

Blog World Expo 2008: Rise and Shine

September 20th, 2008 @ 7:37am (PT) by Rebecca Bollwitt

Last night after arriving at my hotel, assessing the damage, then having dinner, I headed over to the Mirage where TechSet hosted their party around the pool at Bare.

Bare @ The Mirage

TechSet Party at Bare (@ the Mirage)

More photos are available in Ianiv and Arieanna’s Flickr set, or mine.

Nadia - Workin it for Tagga



I hung out with the crew at Tagga, scored a lollipop from Empressr (I think it was from them, anyway), took lots of pics and put faces to many names. I finally met up briefly with the likes of Chris Brogan and Michael Tippett, and realized (yet again) that Vancouver has quite the showing down here this weekend.

It’s bright and early (and already scorching outside) so I’m getting my morning started, re-checking the session schedule, and heading over to the convention centre to clock in.

I just wanted to thank DreamBank (and my readers for using DreamBank) for giving me the chance to be here, and you’ll notice that there will be info about them at the bottom of each of my blog posts today – it really is a great service. Get Dreams, Not Stuff!

Speaking of nice happy thoughts, please send some DaveO‘s way. He went to the hospital last night and they’re going to do a little tinkering with his tummy this morning. We’re all thinking of you here at BlogWorld, man.

It’s time to make my way past the cotton candy and trapeze artists and get this thing started. Check back soon for the live blog of the Blog World Expo 2008 keynote with Chris Alden, Anil Dash, and Richard Jalichandra.

Launch Party Vancouver 5 in Photos

September 19th, 2008 @ 12:08pm (PT) by Rebecca Bollwitt

Last night between my interview and the Less Than Jake concert, John and I headed over to Launch Party Vancouver 5 for some schmoozing, networking, and all out good times. As I’m currently sitting in the Phoenix airport waiting for my flight to Vegas for Blog World Expo all of my energy from 3 hours sleep has now been expelled by composing this post so I’ll let the images say the rest.

Photo credit: Tris on Flickr

James of AdHack with TrevorO and Jordan Behan kicking butt on the red carpet.

Photo credit: Tris on Flickr

Raul and me… psst! it’s also his birthday today, head over to his blog since he’s not on Facebook and you can’t send him a wall post.

Photo credit: Tris on Flickr

One of the Launch Party organizers from day one, Maura, looking lovely on the red carpet.

Photo credit: Raul on Flickr

Sheil and me with Vision Vancouver Mayoral candidate Gregor Robinson who made an appearance.

Photo credit: Tris on Flickr

Warren Frey was our videographer for the evening.

Photo credit: Tris on Flickr

The love of my life. That’s it, that’s all I can say. I really like this photo.

The rest of the photos can be found in Tris’ Flickr set, Jordan’s set or Raul’s as well. You can also check out my posts from Launch Party 1 through 4 to look back on the year we’ve had, celebrating startups in Vancouver.