IMC Live Blog: Social Media Marketing Success Stories

September 11th, 2008 @ 10:07am (PT) by Rebecca Bollwitt

Capulet Communications @ IMCAfter this morning’s keynote we’ve migrated into another conference room to see Darren and Julie of Capulet and their presentation: “The Many-Armed Starfish – Social Media Marketing Success Stories”.

I’ve had to park myself at the back of the room since my MacBook is going to lose power but hopefully I’ll still be able to catch the slide that I’m (apparently) on.

Julie is up first, outlining five social media marketing success stories.

Internet Marketing Conference Live Blog: Good Morning

September 11th, 2008 @ 7:52am (PT) by Rebecca Bollwitt

Read all of my IMC posts and view my Flickr photos

This will officially be the earlier live blog I have done and also probably the longest. The eight annual Internet Marketing Conference is taking place in Vancouver today and tomorrow, featuring keynote speakers, panels and many talented people in the realm of business on and offline. I announced this week that sixty4media is a media partner and as such I’ll be covering as many sessions as I can with a live blog.

IIMA heads at IMC

Sponsored by sixty4media

At 9:00am the IMC will begin with a welcome by John Hossack (IMC Vancouver Chair), Lennart Svanberg (IMC’s founder), and Lars Johansson (IMC director). You can check out my blog post on sixty4media for a small interview with John Hossack, who offers some insights into the International IMC.

Miss604 Poll: Vancouver 2010 Tickets On Sale Soon

September 10th, 2008 @ 8:25am (PT) by Rebecca Bollwitt

It has been announced that a first wave of tickets to the 2010 Olympic Winter Games will go on sale in less than a month.

Thirty per cent of tickets for the opening and closing ceremonies of the Vancouver 2010 Winter Olympic Games will be made available to the public, a spokesman for the organizing committee said Tuesday.

The Vancouver Olympic Organizing Committee aims to reduce the number of empty seats at all events with its new plan for ticket allocation and sales, which will begin Oct. 3, said Dave Cobb, VANOC’s executive vice-president. [CBC]

From October 3rd until November 7th you’ll be able to grab your share of the 1.6 million tickets that will be going on sale during “Phase 1″. However, this is a far more complex process than heading over to your neighbourhood Ticketmaster outlet.

Photo credit: John Bollwitt on Flickr

“Phase 1 of the 2010 Olympic Winter Games ticket program will move through four stages: Application Period, Lotteries, Notification and Exclusive Add-On Period.”

“Phase 2 Early 2009: Remaining unsold tickets will be available for public sale. Canadian residents who missed the initial application period can purchase these unsold tickets at this time.”

“Phase 2 Mid to Late 2009: All tickets purchased up to this point will be assigned specific seat locations – determined once venue configurations have been finalized.”

“Phase 3: Once the seat assignment period is complete, any remaining unsold tickets will be available for purchase. Tickets purchased at this time will be sold directly into available seat locations.”

Tickets will start at $25 for some events and will jump to four-figures for things like the opening and closing ceremonies (currently set at $1,100, $750, $550, and $175 price ranges). A complete price guide is available on the website.

With the region being turned on its head, worries about facilities and highways, and the amazing spectacle in Beijing (yet still not without controversy) – how are locals feeling about the Games right about now?

Will you be buying tickets on October 3rd?

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If you would like to answer anything other than the choices below, please feel free to share your thoughts in the comments.

WTS – What the Surrey #33: Surrey Minor Hockey Stars

September 9th, 2008 @ 2:32pm (PT) by Rebecca Bollwitt

My weekly Hockey Stars post is now up and it discusses team logos and hockey jersey pride. I originally wanted to include a blurb about how in the locally-filmed movie, Happy Gilmore (during the opening credits), Adam Sandler is sporting a Surrey Minor Hockey jersey. Unfortunately I couldn’t find the clip anywhere online so I put the call out on Twitter. Peter came through (since he owns the DVD) and snapped this screenshot.

Props to Peter for capturing this for me, and if you’re looking for your own SMH gear, they have a brochure online so you can now purchase your own.

Making a Scene Conference this November

September 9th, 2008 @ 11:30am (PT) by Rebecca Bollwitt

Blogger relations panel at Convergence08
Photo credit: Raul on Flickr

I have been asked to sit on a panel at the upcoming Making a Scene Conference that will be taking place at Granville Island from November 13-16, 2008. I’ll be talking about “The New Face of Marketing: Facebook, text and the bloggers’ world,” alongside Rebecca Coleman, Simon Ogden (of The Next Stage) and Rob Parker (YaYah Studios).

The conference, including workshops, presentations and panel discussions, is in its eight year and is presented by the Greater Vancouver Professional Theatre Alliance.

My participation was made possible by Rebecca Coleman of Titania Productions. She also contributes to a blog (where you can find my interview) and podcast about marketing for artists and small business. I’m looking forward to the panel and delving into a whole other realm of social media for this specific industry.

Tuesday Morning Link Fest: Supernatural BC

September 9th, 2008 @ 7:56am (PT) by Rebecca Bollwitt

Thanks to my favourite Vancouver History website, I have learned that 43 years ago today, Simon Fraser University admitted its first students on Burnaby Mountain. Here are some more links and info I’d like to share in this morning’s link fest:

  • I’ve ramped up my E!Online posting in order to gear up for the Vancouver International Film Festival. You can check out a preview post I squeezed in there amidst all the TIFF coverage.
  • There was a Mr. Fleetwood (Lance Cpl Tom Fleetwood) and his statue has now been unveiled at the Fleetwood Community Centre Plaza in Surrey [SurreyLeader]
  • Last spring there was talk that Arthur Griffths would be making the jump into politics [read more on my post on Metblogs]. It’s now rumoured to be an official move as of Monday as Griffiths is vying to be on the Vancouver-Burrard ballot for the Liberal party [News1130].
  • A website has been setup to help find a missing man [CKNW]. It’s actually a wiki page, allowing family and friends to edit as needed and post updates.
  • For those who are Twitter-addicted, try out Tweetburner. It will shorten your URLs, track which of your tweets get clicked, and tell you what’s “hot” [CNET].
  • As I noted in April, come September 15th those visiting GM Place for games and concerts will not have the option to go out onto the terrace/balcony and smoke. It is now a completely smoke-free facility [News1130].
  • If you’re wondering about the Vancouver Election Blog Contest have a listen to my interview with creator, Mark Latham [RadioZoom]. Beyond Robson has been added to the ballot this week as well.
  • Finally, I thought I would post these photos by Ianiv and Arieanna, taken at the Red Bull Soap Box Race this past weekend.

    Photo credit: Ianiv and Arieanna on Flickr

    Two seasons ago I got hooked on the Vancouver-filmed Supernatural and became an instant fan of the Winchester brothers.

    Photo credit: Ianiv and Arieanna on Flickr

    The fact that the Blogaholics were able to capture (and interview) Jared Padalecki and Jensen Ackles wearing Canucks gear… I… I have no words to express how awesome that is.

    Vancouver Girl's Guide to the iPhone, Part 6: iPhone Video Recorder

    September 8th, 2008 @ 9:32am (PT) by Rebecca Bollwitt

    I think I’m a bad iPhone owner. I haven’t upgraded, I don’t have a data plan (meaning, it’s a jailbroken, first gen), but truth is – it’s working just the way I need it to. I decided to try out a video recording app since my Flip Camera seems to think it’s full even though there are no files on it (but that’s a whole other blog post).

    I took this quick video at the beach yesterday as I evaluated the “iPhone Video Recorder” app.

    iPhone Video Recording. Warning: John is topless.

    Watching Phaedra spin

    Getting the video off my iPhone wasn’t seamless, but it was easy. I usually open up Image Capture to scoop photos and video onto my computer since that way you can pick the photos you want to import, as opposed to iPhoto which just imports all. However, I couldn’t find these video files (saved at mp4’s). I then went go to the app and choose “share”, then I could choose to send the video to myself by email (or upload to YouTube).

    Of course this was before I discovered that the folks who made the app, DreamCatcher, released a “to Mac” file transfer utility. The video app was launched in the spring and since then have done several updates, including the ability to make your own signature (registered users only). They have also made a sound recorder.

    The app is good, the quality is as-expected, and as John said while watching the video record and encode; “Sometimes you really underestimate the computing power of the iPhone.”

    Brew 2.0 Molson's Event for Online Content Creators

    September 8th, 2008 @ 8:21am (PT) by Rebecca Bollwitt

    It’s no secret that (especially during hockey season), I love a good pint. Also, when I think of beer + blogging I think of John and Duane, so it’s only fitting that we’ve received invites to Molson’s unique “Brew 2.0” evening that will be taking place later this month.

    The event will also be a chance for you to meet your hometown’s best brewmasters – Kerry Scarsbrook & Gord Rickards, creator of Rickard’s Red. Gord created his ‘Red’ brew in 1985, and it’s now the number one selling red beer in Canada. They’ll explain the brewing process and share some cool stories from their amazing careers.

    They held a similar event in Toronto and invited bloggers like Joey deVilla, Greg Clow, and the Cheap Eats Toronto folks.

    To add to the history-theme of the event, Molson Brewery founder John Molson’s great-great-great-great-grandson, Geoff Molson, will also share with you his family ties to the Canadian tradition of brewing. Geoff’s a seventh-generation brewer, and is excited to meet Vancouver social media experts – he’ll speak to how his family’s company has evolved, which started by serving beer in Montreal 222 years ago (before the internet).

    Some quick facts about beer and/or Molson in Vancouver that I could find:

    – In 1901, The quarters of the Vancouver Board of Trade were on the second floor of the Molson’s Bank Building, which went up in 1898 and stood where Harbour Centre does today, at the northeast corner of Hastings and Seymour. (Molson’s Bank had started in 1855 in Quebec, was taken over in 1924 by the Bank of Montreal.) [VancouverHistory]

    – In 1958, Lucky Lager Breweries was acquired by Labatt’s, and Molson’s bought out the American-owned Sick’s brewery and became a major player in B.C. with a plant at the south end of Burrard Bridge. [VancouverHistory]

    – In 2007 Matthew Good performed for a small group of contest winners at the brewery on Burrard. [Miss604]

    – In 2008 Molson is named the official beer of the Vancouver 2010 Olympic Games. [TheProvince]

    Embracing bloggers and online content creators when it comes to marketing it always a good idea in my opinion. We’re all going to write about it (even though we have no obligation to) and there will probably be hundreds of photos up on Flickr after that evening as well. Either way, we’re talking about it already and are looking forward to being wined and dined.