“On-line journals have become hot tool for those looking to land a position or ferret out new opportunities” – Mary Gooderham [Globe & Mail]
I was sitting at work the other day and someone handed me the Careers page of the Globe and Mail – not being immediately insulted I noticed the headline he was pointing to at the top of the page “Blogging to a Job”. I scoured the urls noted to see if it was anyone I knew or anyone from the local community and continued to read….
As a high-tech marketing executive, Darryl Praill learned the value of blogs for establishing a Web presence and branding companies and their products. So, when he lost his job last year, he turned the value of blog branding on himself [Globe & Mail]
It’s an interesting story but peppered throughout they offer advice and suggestions for those who blog, why to blog and what you should be blogging about. I agree that when I was first on the job hunt all of my blogger friends suggested right away “you should blog that you’re looking for work”. Some of the quotes and advice listed in the Globe article however, are a little less helpful.
“A blog is a wonderful investment in your career,” says Mr. Praill, who lost his earlier job because of a merger. “If you truly believe you are qualified for a job, it pays to convey your abilities and your opinions online so you stand out.”
For sure, it’s first and foremost about self-promotion. But some really don’t want their blog to have anything to do with their “real” life let alone their professional life. It took me almost 3 years to open up in this regard – and about 2 hours until I had my life posted up on Facebook as well. But once I opened up and even posted my URL on my resume, the offers came pouring in (by pouring I mean I got 2 offers right off the bat). I gather the theme of this article is when you do open up and put yourself out there on your blog, beware.
“As a job-seeker, one of the key things you want is to have stickiness,” Mr. Murray says. “You want people to remember you.”
“the secret to leveraging your blog for job-hunting purposes is to blog on the area you want to become designated as the expert in, and then get people to connect to and read your blog.”
“Most people can’t write resumes; how are they going to write a blog?”
Writing a resume is far different from writing a blog. I know of people who use basic, bland, MS Word template resumes but have the most exciting and interesting blogs. There is the separation of personal and professional and if you do want to mix the two and promote your professional side on your blog then there are always interesting ways to go about it.
“If you’re looking for a job and your blog’s full of typos, it doesn’t look good.”
Well yes, but that’s what Firefox spell checker is for, eh?
Toward the end of the article there is a laundry list of “Do’s” and “Don’ts” if you want to blog for or about, getting a job. Again, it all depends on your personality and the career you are building. The “Do’s” are handy tips, making your blog searchable, linking to others, being active on your site, write regularly etc. Those are all pretty basic rules of thumb for any blog. When I originally sent the Globe & Mail link with some friends and got some instant comments, with which I couldn’t agree more, but I believe it was some of the “Don’ts” that just rubbed some people the wrong way.
DON’T: Link to any questionable Web sites or blogs of a religious, political or sexual nature, which could label you an extremist or offend readers.
Hmm so basically your blog must be dry Well…not really, I can understand what they’re trying to say about being professional but do you want to work for an employer that would censor you or judge you based on a blog you linked to?
And although they encourage you to be searchable and hip to the current ways of your industry they also advise…
DON’T: Resort to folksy or cute writing. Using annoying acronyms or buzzwords, can be a turn-off. But do make sure your blog reflects you.
Eep! I write how I speak, most of the time, and I think there’s something to be said about being real on your blog. Some of the most popular blogs (that make money) are real people, with real quirks.
The reason why this article hits close to home is because my current employer hired me, more or less, based on my blog and podcasts. I’m not sure if my Surrey posts affected their judgment or dissing Dan Cloutier on the Canucks podcast had a hand in it, regardless I’m pretty sure they knew exactly what they were getting.