The annual Internet Marketing Conference is happening in Vancouver next week featuring keynote speaker, Guy Kawasaki. I liveblogged several sessions at the IMC in 2008 and found that they were a great group of people who recognized the importance of social media in today’s marketing landscape. Photo credit: nrkbeta on Flickr The two-day conference at [...]

Read all of my IMC posts and view my Flickr photos The last two days at the Internet Marketing Conference have been great. I learned that companies are using their websites and what most of their goals might be, that many marketers do not yet know the value of social media and SEO (or they [...]

Continuing my live blog coverage of the International Internet Marketing Association’s conference, the IMC, we’re now onto tool demos. First up is the SEO Browser, developed by two Calgary companies, which helps you optimize your website for search engines. Jeff Nelson of Anduro is presenting. Simply go to SEO Browser, enter the URL of a [...]

Afternoon sessions are kicking off here at the IMC with Anil Batra: “Learn what Key Performance Indicators (KPIs) are, how they’re defined, what the difference between a KPI and a metric is, and how to effectively present KPIs.” From wiki: “Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define [...]

After another coffee break, a chat with Darren and Julie, and some conversations about blogging and how it can help business (excellent chances to plug sixty4media) I’m now at the front of the room for the next session with William Azaroff of Vancity. Update: 11:00am – “I don’t think we’re in the money business, we’re [...]

After this morning’s keynote we’ve migrated into another conference room to see Darren and Julie of Capulet and their presentation: “The Many-Armed Starfish – Social Media Marketing Success Stories”. I’ve had to park myself at the back of the room since my MacBook is going to lose power but hopefully I’ll still be able to [...]

Read all of my IMC posts and view my Flickr photos This will officially be the earlier live blog I have done and also probably the longest. The eight annual Internet Marketing Conference is taking place in Vancouver today and tomorrow, featuring keynote speakers, panels and many talented people in the realm of business on [...]