Hugs for Hunger Food Bank Fundraiser

The Hugs for Hunger Food Bank fundraiser is happening on the first day of spring as it supports the Greater Vancouver Food Bank, while you get to shed your lonely winter shell and hug some cuddly characters for the cause.

Photo courtesy of Spring Ad

Throughout the day on Thursday, March 20, 2014 five teams of huggable animals and mascots will be spread out across the city from 8:00am to 6:00pm, rain or shine.

Look for them at the Vancouver Art Gallery, in Gastown, the West End, North Granville, and outside the Vancouver Convention Centre. All teams will then meet at the Art Gallery at noon and at 5:30pm.

For every hug, Spring Advertising will donate $1 to the Greater Vancouver Food Bank. More valuable hugs, such as those on the Celebrity Hug Hit List could create donations of up to $100. Every $1 donated enables the food bank to purchase $3 of nutritious fresh fruit, vegetables, and eggs.

On Twitter, #HugsForHunger will be used throughout the day to spread information and to attract the animals to specific downtown locations. If you can’t get out for a hug, you can also donate online.